There was a post the other day on in one of the cheer gym groups. The question was, “new gym here. At what point should I start paying for choreography?”
The answer: FROM DAY ONE
Choreography is one of the most important components of your program. Choreography is the art behind the scoresheet. And it is also advertising for your program. So, it’s important to hire an expert to ensure you are doing what is best for your company.
The Art Behind the Scoresheet
Just as you are the expert in running your business, you may think that you can handle the choreography and the routine for each team. But you must know the scoresheet, how to max out difficulty, earn those scoresheet drivers, etc. It takes a lot of time to prepare for choreography and to teach choreography. Invest in an expert choreographer who can handle the scoresheet, the difficulty, and the preparation and time so you can focus on running your gym.
Your Routines Are Advertising For Your Program
That’s right! Your routines and how they look and score, and of course, how you ultimately place from those routines, are advertising about the quality of your gym. A successful, quality product that looks amazing, is fun, and gets results will drive more parents to your gym before anything else. In the age of social media, your routines are ending up on YouTube and your potential customers are doing their homework.
So hire an expert to do the advertising to put out a quality product! Choreography is the best investment in your business!